SUSTAINABLE RENT A CHRISTMAS TREE SCHEME
HOW 'RENTAL CLAUS' ALL BEGAN
The company behind the idea, Cotswold Fir Forestry at Shurdington, near Cheltenham was created by Commercial Manager Craig Tennock and Horticultural Manager Paul Keene, both whom are owners, in 2012.
They were looking for a more sustainable, cost effective and unique alternative to cut Christmas trees… which sadly end up in landfill. Along with the other 7 million Christmas trees that are said to be discarded every year in the UK.
PRIMROSE VALE FARM SHOP
After meeting his now-business partner Paul Keene, owner of the popular Primrose Vale Farm Shop and tree growing manager, they came up with the Sustainable Rent a Christmas Tree Scheme of growing beautiful Premium Christmas Trees in pots… Rental Claus!
RENT A CHRISTMAS TREE SCHEME
This sustainable scheme lowers the amount of land use and of pesticides needed since they are targeting individual pots and not the land itself. This gives the land a break from not having to farm it so intensively for a constant supply of spruce.
A FAMILY MEMBER
Name your christmas tree
You can either rent the same tree year on year or choose a new tree each year. They now have nearly half of people or families that rent the same trees year on year and they actually name them, so it’s almost like a family member.
TREES ARE GROWN AND CARED FOR IN THEIR POTS AT PRIMROSE VALE THROUGHOUT THE YEAR
Christmas tree heights ranging from saplings to six-footers. The trees take around 10 years to grow to 6ft (1.8metres) and last for around 12 years. As at this stage, they prefer to be in the ground as the pots become too restricting for their size.
You can either rent the same tree year on year or choose a new tree each year. They now have nearly half of people or families that rent the same trees year on year and they actually name them so it’s almost like a family member.
TO SPRUCE THINGS UP, THAT IS THE QUESTION?
The rental demand for Christmas Trees is down to the combination of people becoming more eco-minded and the popularity of the Norway Spruce tree (the Christmas tree with the traditional orangy scent).
The chopped Nordmann Firs have dominated the market for some years now as they hold their needles, whilst the Norway Spruce doesn’t do so well needle-wise once cut.
However, the Norway Spruce are more suited to growing in pots as they are able to sustain growing larger than 4ft and have that beautiful coniferous Christmas tree smell. Whilst Nordmann firs do not grow very well in pots as their root ball becomes too big and once they’re over 3ft in height they prefer to be in the ground.